From a sociocultural perspective, instructor identity is built in relation to others, including other teachers and students. Drawing on positioning theory and the idea of investment, this study analyzed the situation of a secondary English teacher who negotiated his teacher identity with regards to English language learners (ELLs). Findings indicated that the instructor made an investment in ELLs’ identity by setting them as like any other college student. The desired return on the teacher’s investment was a strengthened self-positioning as an all natural and highly competent instructor. The implications of teacher investment in learner identity for teacher practice, learner identification construction, and instructor education are discussed.
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If you aren’t following up with past customers frequently you are cutting your success potential. Develop strategies to keep your visitors with you, such as devotion plans, regular marketing communications and special offers. Implement a regular process for pursuing up your visitors after they buy from you.
Savvy business owners regularly appraise their business expenses and discover ways to lessen costs without sacrificing quality. If you haven’t completed a price analysis lately, you may be paying more than you need to be, which will lessen your profitability. Solution: At least once per one fourth review expenditures and negotiate for changes as appropriate.
Categorize everything you spend under 3 headings: Essential, Nice to Have and Non-Essential. Everything within the last two categories is up for grabs be ruthless! Spending huge amounts on glossy, slick marketing materials and expecting business to put in with no additional effort. Glossy brochures and slick marketing materials are a good addition to more vigorous forms of marketing such as conference people, calling people and talking with people. However, business and brochures cards, no matter how beautiful, do not replace immediate contact.
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If you are investing in flashy marketing materials instead of marketing directly, your profitability will suffer. The very best form of marketing originates from you discussing your business to others. Marketing materials are an expense, and to make certain they will work, you will need to get some handle on the return on your investment. At the very least you ought to be tracking where new business is coming from to get a concept of whether your marketing materials are contributing to any new business you get.
Dont we all know concerning this one! If you are spending the majority of your entire day completing tasks that are administrative in nature and/or which can be easily completed by other people then you are not putting you to ultimately best use. For the majority of us, the best value-adding activity we can be involved with is in bringing business in the hinged door by building associations, talking to potential customers and promoting our business.
What value do you placed on your time? 100 each hour or upwards. Then consider whether you would pay anyone that hourly rate to process accounts or do administrative work. If the answer is no, discover a way to getting these low-return activities done for a lesser hourly rate. Hire a bookkeeper or assistant for a couple of hours a week, and spend time doing the valuable work.