And so that it begins. The Apple-Nokia battle finally got underway on August 29, when Nokia announced an array of new music-capable mobile phones and an online music store. Than a year The two companies have been eyeing one-another like wrestlers outside the band for further. Apple entered the cellular phone market, but only in the US, where Nokia is a non-factor.
Nokia openly declared that it is a processing company (hyperlink), but its non-phone products so have been different flavors of lame far. However the August 29 announcements put Nokia and Apple on a path to direct confrontation. I haven’t seen a lot written online about the need for this conflict. I think that’s probably because lots of the people who follow Apple’s business carefully are located in the US and also have trouble taking Nokia seriously because it’s a secondary player here.
Meanwhile, Nokia’s most ardent supporters are in Europe, and look at Nokia’s actions in light of its regional issues with SonyEricsson and the European mobile operators. But when you stand back and appearance at what’s happening in the industry worldwide, it’s clear that Apple and Nokia both want very badly to be the dominant mobile computing company for young adults.
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That makes a huge, relentless issue between them inevitable. They’re like two armies trying to take the same hill. One’s coming from the western world, the other from the east, so there’s very little fighting at this time. But as soon as they reach the hill, there’s going to be an explosion.
I don’t know who will win, but I’m pretty sure that the primary losers will be every one of the other device companies and mobile providers who happen to be hanging around on the hill. My advice to them: Run. In the 29th, Nokia announced four mobile phones, two new data services for its phones, and a new brand.
Let’s focus on the services. The Nokia Music Store is merely what the name says, an online music store run by Nokia. It’ll be accessible by both PC and chosen Nokia phones. Nokia shall offer more purchase options than iTunes will. Nokia positions the streaming service as a genuine way to find new tunes, and you’re likely to buy and download the ones you want to keep.