71%
Shopper Intuition Metric
The percentage of returning digital shoppers who can identify the “Buy Now” button’s location before the hero image even renders.
of returning digital shoppers can identify the exact pixel location of a “Buy Now” button before the CSS has finished rendering the hero image. They are not here to be seduced by the brand story, nor are they here to be educated on the fundamental nature of the product category.
They are here because they have run out of something, or they have decided to upgrade something, and they require a single, binary confirmation before they commit their capital to the transaction.
The Liability on My Desk
I am writing this while staring at a jagged shard of ceramic that used to be the handle of my favorite mug. It was a speckled, heavy-bottomed piece that held exactly of coffee, which is the precise amount I need to feel like a functioning human being before .
Now, it is a liability on my desk. I went online to replace it, and I found myself trapped in a three-minute scrolling nightmare where the manufacturer wanted to tell me about the “artisanal spirit” of the kiln and the “lifestyle of the slow morning.”
I didn’t want a lifestyle. I wanted to know if the new